A month ago we reported on the overwhelming response that we had received for the DIY Toolkit. Amazing as it was, there was some anxiety that this early interest wouldn’t be sustained.
Beyond tools for people working in development, we think of the toolkit as a small step to start a movement, and create a community for practitioners to share their experiences and methodologies about what works and what doesn’t. Maintaining long-term enthusiasm around the toolkit is essential for us.
Now in its second month, the DIY audience is growing. We have reached a total of over 110,000 page views from 30,000 visitors across 160 countries. These figures show that our initiative has attracted more than curiosity; those who have encountered and interacted with the toolkit are willing to share the news, follow its developments and give critical feedback.
Hundreds of you have signed up to our newsletter, which made our first issue a hit. Our toolkit has featured on many blogs, including Beth Kanter’s review of Innovation toolkits. Our Twitter account has attracted more than 500 followers, we launched our Facebook page last week and we intend to extend our social media presence.
The website hosts case studies and blogs to showcase how the toolkit is used in practice in different sectors. Our first applied case study came from UNDP Armenia, and we will continue to update that story with more learning and information about the outcomes in the coming months. We have published 9 blogs, featuring guest blogs from influential thought leaders such as Kippy Joseph (Rockefeller Foundation), Kim Scriven (HIF, Save the Children UK), Millie Begovic (UNDP) and Giulio Quaggiotto (UN Global Pulse). More than 5000 visitors have read them.
We also got amongst our peers. We shared the toolkit with cross sector leaders and influencers by attending the Skoll World Forum in Oxford earlier this month. And we started our campaign of DIY ‘labs’ with UNDP Europe and Central Asia at a workshop in Montenegro.
What all of this tells us is that there is a real demand for our material, and we are seeing an active community emerging around the toolkit. We need to continue to collect and exchange your stories and experiences using it. By doing that we are convinced that DIY will get stronger and more useful over time.