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SWOT Analysis as a self-evaluation exercise

Marielle Schweickart
Sanergy, Kenya

Special Projects Consultant (Water, Sanitation and Hygiene)

The filled out SWOT analysis sheet for a product sales at Sanergy.

I am working on a project to diversify the income streams of micro-entrepreneurs in the community in which we work. I am actually well into this project and I wasn’t attempting to solve a problem, per say, but I thought that some of the tools could help me think through the next few stages of it. I used the SWOT Analysis tool as a self evaluation exercise, but decided to change it a bit, by pretending I had filled it for my project 2 months ago.


This tool worked well and helped me view my project as holistically as possible and I think it would have been useful if I used it in the beginning of the project.

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Latest User Experience

  1. Solomon Furney

    Thanks for the concepts you discuss through this web site. In addition, numerous young women who become pregnant do not even seek to get health insurance because they are concerned they won’t qualify. Although a few states now require that insurers produce coverage despite the pre-existing conditions. Fees on these kinds of guaranteed programs are usually bigger, but when considering the high cost of health care it may be your safer way to go to protect one’s financial potential.


  2. Agbaje Olatunde

    The Vision for Teenagers Adolescents and Youths Wellbeing Initiative

    SWOT is a very fantastic analytical tool for evaluating the standard of an organization.I find it very interesting


  3. Florence N Ndukuyu

    Women without Borders- Kenya

    Thanks a lot for sharing.I have liked this tool so much because its very analytical. I was taken through sometimes back but its long I have never revised it.I hope its going to be very helpful on my organisation.
    Thank you.


  4. Salumu Marwa

    Foundation for Development Organization

    Greatest risk factors for adolescent health in Tanzania are sexually transmitted infections, malnutrition and anaemia, substance abuse, mental health concerns, gender-based violence. The combination of social-cultural, economic factors such as low education levels, high rural poverty rates and discriminatory social norms practices adverse effects on adolescent health outcomes unless these factors changes.
    Our organization build adolescent competence, confidence, connection, character and caring involving diverse approaches, working with community and adolescent gatekeeper to address negative social-cultural norms and promote adolescent health and well-being. Create strong linkage with community development group, CBOs and FBOs to promote positive socio-cultural norms includes courses such as Sexual/Reproductive Health, life skills and promoting adolescent participation and decision making at all levels.


  5. Ramamohan Rao Kakani

    1755 of 1989

    I am working on a project “Libraries for poor children in India” to inculcate book reading habit among marginalized students of govt. schools In India. They do not have access to quality children’s books in schools and they do not have purchasing power to buy books. So, BREAD Society is setting up libraries with age appropriate books of interest to them. It is one thing to provide books but it is another thing to motivate them to read. We have developed processes and systems enabling student volunteers to lend books to their classmates and requested the schools to implement the project. Some schools follow our guidelines and some do not. We are a team of handful of volunteers and we can’t visit 1,159 schools where we have set up libraries in the past ten years. We try to sustain the interest of students and teachers by replenishing new books to existing libraries and giving prizes to students for best write-ups on books. Even then there are certain grey areas as not all teachers take enough interest and not all students are motivated to read. I have done a Swot Analysis by answering the questions on Strengths, Weaknesses, Opportunities and Threats as follows:
    What do you do better than anyone else?
    We are unbiased and objective in selecting beneficiaries scrupulously without discrimination.
    We render statements of account to all our donors individually for their donations.
    We are transparent in all our activities.
    Our administrative expenses virtually zero as they are met from interest on balances in the banks and from interest on Maintenance Corpus.
    What makes you unique?
    We are totally voluntary driven organization with not a single employee in 30 years. We meet our own out of pocket expenses on tours and field visits.
    What unique or lowest-cost resources can you draw upon that others can’t?
    We buy books in bulk from publishers directly and get maximum discounts from publishers.
    What do people in your market see as your strengths?
    Total transparency and Integrity are our main strengths.
    What could you improve?
    We could improve our monitoring.
    What should you avoid?
    I do not see anything to avoid. Instead we should learn to solicit funds.
    What are things that users might see as weaknesses?
    Our lack of strategy to mobilize resources may be seen as a weakness.
    Being a voluntary organization, it may not operate as efficiently if the present team retires.
    Do people have a need?
    Yes. Underprivileged students of Govt. schools do need access to books to inculcate reading habit. Books in Govt. libraries are not lent home.
    Do people prefer something else?
    No. Students prefer BREAD library books as these are age appropriate books of interest to students.
    Are there any changes in technology?
    Yes. There are changes in technology like digital libraries and Kindle like tablets to read books. But, vast number of vernacular books have not been digitalized. Even tablets have only few vernacular books. Hence technology can’t be used till vernacular books are digitalized to a large extent.
    What challenges do you face?
    To motivate library teachers to allow students to borrow books to take home, read and return as they perceive students will lose books, tear them etc.
    To motivate students to do write reviews of books they read
    What are your competitors doing?
    There is no competition as others simply dump books in schools and do not bother whether students read or not.
    Is changing technology making things difficult?
    People are talking about Kindle and digital libraries but enough material in vernacular language is not available to introduce Kindle type of tablets and also sufficient number of desk tops/laptops are not available in schools to set up digital libraries.
    Is there an issue with finances?
    First of all there have to be sufficient number of popular vernacular books available in digital form both for using tablets and for setting up digital libraries. The question of finances will surface at that point of time when we are ready to provide sufficient number of tablets to each school or set up digital libraries. Till then traditional libraries will have to serve the purpose.