‘Marketing’ what you do doesn’t have to mean selling it. The Marketing Mix will help you do this, if that’s your goal, but it’s also useful for defining the different ways in which people might form opinions about your work – as well as highlighting opportunities for influencing this process. This is a key tool to help you get buy-in from stakeholders for your project.
The Marketing Mix worksheet is structured to help you examine your work from the perspective of your beneficiaries. The elements involved all somehow influence the judgements people might make about what you do, helping you understand better those areas which may need attention when trying to achieve real impact. The Marketing Mix can be useful for determining how you trigger the people you’re working with, to engage with what you’re trying to do.