The Promises & Potential Map is a simple way to define your added value by mapping the relationship between what you do and who you are doing it for. The tool provides a diagram on which you can plot each idea or solution you are developing, whether it is targeted at people you work with already, or people you’d like to start reaching out to. Each idea is also classified as being completely new, or something that builds upon what you do already. In this way any potential new solutions you develop are mapped alongside the promises you’ve already made – and you can see how both relate to the people who might be affected.
Sometimes mapping things out in this way is useful for understanding how much work – and how much benefit – a potential solution might bring. In this worksheet, which has been inspired by Users & Offerings (IDEO 2011), you can map which ideas and offerings are radically new and which are based on existing ones.