I want to know the people I'm working with by better defining who I am trying to reach.

Target Group

Download

INSPIRED BY : Nesta (2009) Worksheet 3a: Your Customers. In: Creative Enterprise Toolkit.


Level of Involvement

More complex tool that should ideally be done over a few days. Given the strategic nature of the inputs/outputs, this needs consultations with seniors, peers and ideally needs to be revised after a first pass.


Download Worksheet

English Version

中文版本 (Chinese Version)

User Rating

4


Share It

Tags

What is it & why should I do it?

 

How to gain better insight into the groups of people you want to cater to, and the kind of needs they have, is a fundamental question for every project or organisation. The Target Group tool is a quick and easy way to work out an overview and develop an understanding of the different people your work might reach, and the resources you need to do so.

 

This tool is probably best used when you are trying to work out some initial ideas about who you want to cater to, and why. It is also a nice and effective way to share this information with others.

 

How do I use it?

Target Group-htu

Fill out the worksheet by considering what the needs are of the type of people or organisations you are catering to. Continue with adding notes to describe the potential groups that may be interested in your work, or who may benefit from it. Also try to think about other people or organisations who might also benefit from, or have interests/needs that can be connected to your work. These could be different from your customers.

 

You can fill out different worksheets for different groups. By using this worksheet you can build a picture of the potential groups of beneficiaries. Do try to also fill out the more exact fields at the bottom. This will help you to get a more concrete sense of the figures involved.

 

It is useful to add names or brief descriptors for each of the beneficiary groups. If you don’t have a name already, think of one that represents the group in a useful way for your organisation. Naming these groups makes it more easy to discuss with your team or other stakeholders. You can do this informally, for instance with friends or colleagues. You can also do it more formally, as part of a meeting with partners or investors. Ideally you could also talk to your customers and other beneficiaries who are in contact with your work, so you can check your assumptions.

 

 

 

Share your experience

Latest User Experience

  1. rakesh mishra

    pawansut servangin vikas kendra

    User Rating: 5

    we learn and find its a very good tools for our organization

    Reply

  2. NUPUR BIDLA

    Breastfeeding Promotion Network of India (BPNI)

    User Rating: 3

    This tool is useful in identifying different target groups of our various nature of works at various levels.
    When with mother at the community level it will help identifying opinion leaders. Quite useful

    Reply

  3. Sharadha de Saram

    The Sunshine Charity

    User Rating: 2

    The Target Group toolkit is a kit we can use for our organization to find out our target audience, who we are working with etc.,

    Reply

  4. KASAJJA Patrick

    NSAWO church of Uganda primary school

    User Rating: 1

    My target group helps an individual to get a clear picture of the different groups of people one would like to care to and to identity the benefits that will be got by these groups of people out of such services(short term and long term benefits).
    It also aids one to know their needs and what he/she is doing for them.
    It helps in knowing how many they are,who are ready to help,what could be their input(s) and what should be the output.
    In due course it helps to identity who would be the role models.
    It also helps to identity the assumptions one may have about the target groups and how often they would need to meet to discuss their progress.
    Generally, it helps in building and sustainance of relationships in an organisation and results into mutual benefits.

    Reply

  5. Pulkit Biyani

    Rural Healthcare Foundation

    User Rating: 3

    it is an useful toolkit which clearly explains which target group should we choose and what can be done to maintain it.

    Reply

  6. Amos Ajisekola

    Oak Rural Health Organization

    User Rating: 5

    This short course is explicit and straight to the point

    Reply

    • TELESPHORE EKKA

      SAMAJ PRAGATI KENDRA TELESPHORE EKKA , NALINI ENCLAVE, Q.NO.08, DEVI MANDAP ROAD,, HESEL , NALINI ENCLAVE , Q.NO.08, DEVI MANDAP ROAD,, HESEL , DEVI MANDAP ROAD , HESEL

      User Rating: 5

      I learnt that this tool is very clear, precise and practical for my organization to understand the community and the target group.

      Reply

  7. Francis Oyat Otoo

    Family Harvest Foundation

    User Rating: 5

    The group is War affected youth from Gulu, northern Uganda. They need vocational training to equip them with life survival skills and improve their livelihood. We are offering vocational skills training in different trades like welding, building and concrete practice, hair dressing and beauty therapy, electrical installation and tailoring. 35 picked admission so far but more that 100 per term exist in the community in Gulu. We shall achieve 90 per year for the different trades and our interaction with them will be on a termly basis of three months full time during day time for one year. Pleasure to have contributed development in the community, change of mind, attitudes of the youth and development a lifelong institution that creates a lasting impact. A continued approached is devised to keep track of those who have completed so that we keep in the know of one another and provide an opportunity for continued learning and cordial relationship.

    Reply

  8. Francis Oyat Otoo

    Family Harvest Foundation

    User Rating: 5

    The group is War affected youth aged 16 to 30 from Gulu, northern Uganda. They need vocational training to equip them with life survival skills and improve their livelihood. We are offering vocational skills training in different trades like welding, building and concrete practice, hair dressing and beauty therapy, electrical installation and tailoring. 35 picked admission so far but more that 100 per term exist in the community in Gulu. We shall achieve 90 per year for the different trades and our interaction with them will be on a termly basis of three months full time during day time for one year. Pleasure to have contributed development in the community, change of mind, attitudes of the youth and development a lifelong institution that creates a lasting impact. A continued approached is devised to keep track of those who have completed so that we keep in the know of one another and provide an opportunity for continued learning and cordial relationship.

    Reply

  9. Rachel Cherry

    Community Empowerment Council

    User Rating: 2

    It is important to define target areas, but I would have liked a tool that digs deeper.

    Reply

  10. John kapambwe

    Roma orphans and vulnerable children's care

    User Rating: 4

    very useful too,first time coming across this too,which we have to consider redeveloping

    Reply

  11. Surendra Pariyar

    Bahini Educare Foundation

    User Rating: 5

    With this tool that is precisely to the point and clear cut, It helped me a lot. I understood how simplifying our resources, to what we offer and why we do this and for whom and the aspect of the beneficiaries can make us map our target group and help us in our work.
    Thank you.

    Reply