I want to generate new ideas by thinking differently.

Fast Idea Generator


Go to DIY Learn module
INSPIRED BY : Nesta (2013) Fast Idea Generator.

Level of Involvement

Fairly simple, self administered tool, needs relatively less time.

Take Learning Module

This tool is also available as an online module through DIY Learn, our learning programme in innovation. Access the module here or find out more about DIY Learn.

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English Version

中文版本 (Chinese Version)

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What is it & why should I do it?


This tool allows a team to generate ideas by looking at a problem or opportunity from a range of perspectives. This helps come up with new ideas for potential solutions, and also strengthens current offerings, as it challenges it from different approaches. Comprised of 9 approaches, or challenges, you can choose the ones that seem most applicable to take the topic at hand further, thus using the tool as a stimulating start to a discussion.


The Fast Idea Generator helps to frame ideas, problems or opportunities in relation to different scenarios. It stretches the thinking around a concept in different directions, providing a stimulating discussion that will further strengthen the concept. To use the tool effectively, the starting point (problem, opportunity, concept idea or existing proposition) should be clearly laid out.


How do I use it?

Fast Idea Generator-htu

Step 1 is to start from an existing concept, problem or opportunity and then apply the 9 challenges suggested in the worksheet. These are simple steps to help come up with alternatives that bend, break and stretch the ‘normal rules’ in such a way that you can generate many surprising ideas in a short period of time.


Step 2 is then to review the ideas and select the best ones to further flesh them out into workable innovations.


Share your experience

Latest User Experience

  1. Ebenyo John Ewesit


    User Rating: 1

    New Ideas can be originated based on the Existing Minus Required equals Gap. Build on the Gaps existing between the required and the existing.


  2. Colin Graham

    Causeway Innovation

    User Rating: 5

    The DIY Toolkit is a great idea and a very practical and easy to use resource. I have been using some of the tools on Generating New Ideas for Innovation Masterclass workshops I am running for a group of small business – mostly small food producers – sponsored by Gympie Regional Council here in Australia.


  3. dhruba bhattarai


    User Rating: 5

    It is part of E- learning. I can learn more about this training after my global campaign course is complete but this website is short on knowledge. Please expand knowledge.


  4. Erica

    User Rating: 3

    I am confused about whether you’re supposed to complete “the normal rule” or the bending the rule column first. I would think the normal rule but the video does it backward. Any insight? Also not sure if all the statements in the right hand column are supposed to be in the form a question


  5. Jessie

    Arts For All

    User Rating: 5

    The Fast Idea Generator is a useful tool to inspire approaches to fundraising by helping to shift your perspective. Very practical and effective.


  6. Kristoff

    Kidsave International

    User Rating: 3

    I found a few of the ideas generated to be useful and will attempt to apply them. However, I believe several more examples for each category would be helpful for avoiding confusion as to what each category is trying to discover. Perhaps, of course, the vague nature of the exercise is the whole point!


  7. Lauren

    User Rating: 5

    I love this tool to jumpstart engaging conversations and to make board meetings more productive in terms of generating new ideas and jumpstarting real change.


  8. Abdullahi Sh. Abukar

    Somali Human Rights Association(SOHRA)

    User Rating: 3

    This is good raising point about workable innovations .


  9. Abdullahi Sh. Abukar

    Somali Human Rights Association(SOHRA)

    User Rating: 3

    This is good raising point about workable innovations .and much useful for gear up of Management and Administration toward the enhancement of productive of Field level


  10. Abdullahi Sh. Abukar

    Somali Human Rights Association(SOHRA)

    User Rating: 4

    “Fast Idea Generator” which is the other useful for the building our capacity , the coherence of team work discussions focusing the Problems and their tactical solutions for short time frame and promotes applicable ideas