I want to collect inputs from others to ensure my work is relevant to the people I’m working for.



INSPIRED BY : Julier J., Kimbell L. (2012) Storyworld. p24. In: The Social Design Methods Menu.

Level of Involvement

More complex tool that should ideally be done over a few days. Given the strategic nature of the inputs/outputs, this needs consultations with seniors, peers and ideally needs to be revised after a first pass.

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What is it & why should I do it?


Qualitative data collected through interviews and observations can be incredibly rich. A structured way of documenting this during the analysis and for communication is very important. The Storyworld tool provides a useful way to highlight the most relevant insights from your research. It helps you to do this without being overwhelmed with details, showing you how to structure your documentation so that the discussions you have afterwards are in tune with the learning requirements.


The tool enables you to bring part of a person’s world with you once you start designing a solution that is addressed to them. It allows you to create stories that make people easier to relate to – often closely matching the colour and complexity of somebody’s everyday life. These stories can be key triggers to inspire creative ideas.


How do I use it?


You can use Storyworld as input for a creative workshop. Fill out the worksheet in advance, to provide a structured profile that is relevant to the topic. This offers a useful starting point for a brainstorm on ideas for new solutions.


You can also use Storyworld as a workshop activity by filling out the sections of the worksheet together with your team, while going through selected data from your research. This enables the team to develop a joint understanding of a person and his/her world.


In some situations you can even use Storyworld as a research tool by taking the worksheet to an interview with someone. Together map out the different aspects of themselves and their life as part of your conversation. This works particularly well with active and creative research participants.


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Latest User Experience

  1. Barbara Rosasco

    Kasumisou Foundation

    User Rating: 3

    I think this is a good tool to help us to see how others are hearing the story that we are telling. If we cannot create an emotional connection then the story is not heard.


  2. Susannah McCandless

    Global Diversity Foundation

    User Rating: 4

    We have shifted increasingly to an emphasis on storytelling in our reporting, trainings for environmental changemakers and organizational communications strategy. WE look forward to featuring some of the outcomes of using this tool in our future reporting on GlobalGiving!


  3. shanigar

    The Association of People witn Disability

    User Rating: 5

    I think this is a very good tool to help us to see how our donors are hearing the story that we are telling. If we cannot create an emotional connection then the story is not heard. As most of our donors are staying abroad and they would like to know the impact of their donation. story telling is the only way to connect with them