I want to develop a clear plan by evaluating how I am doing and what my options are.

SWOT Analysis

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INSPIRED BY : MindTools (1996) SWOT Analysis.


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Requires some dialogue with colleagues/peers. Plan for some time to interact and fill out in collaboration over a day maybe.


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What is it & why should I do it?

 

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis can be carried out for a specific project, organisation or even a whole sector. This analysis leads to a richer understanding of what the project or organisation can offer, the key weaknesses that need to be worked upon in order to succeed, and where to bring in external partners for assistance.

 

Completing a SWOT analysis involves identifying and mapping the internal and external factors that are assisting or hindering you in achieving your goal. The SWOT analysis provides a good framework for reviewing current strategies and directions, or even to test an idea while exploring solutions. It is particularly helpful to do a SWOT Analysis before the start of a project.

 

How do I use it?

SWOT_HowToUse-web

A SWOT Analysis can be made for an entire organisation, but also for individual departments, programmes or even projects. Complete each of the quadrants in the worksheet according to what you see as your or your organisation’s strengths and weaknesses as well as the external opportunities and threats that may help or hinder you.

Here are some tips to help you further:

Be prepared: Get your facts and figures in place before you do the analysis.

Be comprehensive: Include all details, from the smallest ones (e.g. for issues at the most micro level like discussions in your team) to large ones (e.g. for new government regulation) that can impact your work.

Be self-critical:  SWOT analysis is there to stimulate critical reflection, not just to please yourself and/or others. Be open and don’t get defensive. It is normal to have weaknesses as well as strengths, and to see both threats and opportunities. Sometimes talking about weaknesses or threats can even help you to recognise strengths and opportunities.

Test your analysis with others: Include others or maybe even ask an outsider (like your partner organisation) to do the same exercise and compare their views with your findings.

Repeat the analysis: As you go on with your work, new learnings and factors are bound to come up. Re-visit the SWOT Analysis to align your work and its course once every quarter or twice a year.

Use it as a guide: Don’t rely on SWOT too much – it’s a guide that can help scope the way for further development.

Share your experience

Latest User Experience

  1. Natalya

    User Rating: 5

    This version of SWOT analysis guide looks useful and tuned to the social innovation context. I take a note on, e.g. questions on technology, the lowest-cost resources. Haven’t yet had a chance to use the tool, but plan to. Thanks

    Reply

  2. Rinko

    UNICEF

    User Rating: 4

    This is the tool we normally use for strategic planning in our office, but recently I used it with different audience- university students. They wrote down SWOT on colored mini-cards (different color assigned for each of the 4 components) and then worked in groups. Each group then presented their findings, and other groups commented if they had different views or additional points. Threats and Weakness parts were further analyzed by students and this was useful for them to identify most critical problems that they are facing or will be facing.

    The other way that we used SWOT is modifying this a bit to further guide our strategic planning. instead of analyzing SWOT, we analyzed “where should we play, and how?” in order to win xxxxx. – We used this for planning of resource mobilization strategies and it was quite helpful in translating SWOT into something concrete as a strategy.

    Reply

  3. Diana Rae Lewis

    Chicuchas Wasi nonprofit

    User Rating: 5

    Our 27 yr. old nonprofit is currently working with 9 of our members, that includes both board and junior board members, to take a hard look at our nonprofit overall using SWAT among other studies to prepare a fresh strategic business plan for 2015. Our junior board is composed mostly of university students and the regular board of 7 professionals (five of whom have been on our board 27 years) and we could not have brought together a better mix to take a good look at our strengths, weaknesses, opportunities and threats. Their fresh new eyes have brought important insight to this planning stage and the way we speak of our nonprofit. We are now moving toward a succession plan for the future with this new input from our young fresh members. This process is truly valuable.

    Reply

  4. Lauren

    User Rating: 5

    This is perfect for board meetings in order to focus EOY conversations to improve programming for the upcoming year. Thank you

    Reply

  5. Daniel Marungu

    TIBA AFRICA FOUNDATION

    User Rating: 4

    I NEED TO REDO IT TO GAIN DEEPER. IT’S INTERESTING , FEAR APPEAR AS BOTH STRENGTH AND THREAT ?WHAT DOES THIS ONE MEAN.I MUST RE-LOOK AT IT AGAIN.
    THANKS YOU

    Reply

  6. Shaili Zappa

    WINGS Guatemala

    User Rating: 5

    I did my SWOT Analysis to analyse my nonprofit’s strengths, weaknesses, opportunities, and threats. I found that one of the major external threats to my organization is the conservative nature of Guatemala; it is hard to talk about sex and reproductive health when both are such taboo topics. I also found that in terms of weaknesses, we lack presence in Guatemala City, which is basically where all the major money is. We could definitely find ways to make WINGS more well-known in “the City”, that way we can look forward to larger donations at a local level. In terms of our strengths, our organization is very much one-of-a-kind in Guatemala. We do rural outreach through our mobile clinics; we go to the farthest, most remote, difficult to get to areas. We provide both short-acting and long-acting reversible contraception, as well as vasectomies and tubal ligations. We charge the lowest and affordable prices (a few dollars), and if the person cannot afford this, WINGS covers the services, free of cost for the patient. We are extremely organized; we constantly do monitoring so we can make sure to track our progress and what needs room for improvement. We have various programs that focus on indigenous women and on youth, and the reproductive health talks we have are given in the Mayan language of each community, so we can guarantee better comprehension. One of our biggest opportunities is to engage with nonprofits who are focusing on different topics. By merging our strengths, we can provide a wider array of services to Guatemalan communities in need.

    Reply

  7. Adaobi Onyejike-Ananaba

    Girl Child Art Foundation

    User Rating: 5

    This approach to SWOT analysis simplifies the tool, making it easier to apply in our various projects. It will help us critical analyze our work and impact level. I will recommend this to our partners and colleagues. Thank you so much.

    Reply

  8. Admire Kamonere

    Thabang Children's Project

    User Rating: 5

    Nice and to the point video. Looking forward to using the guide

    Reply

  9. Hellen R. Apio

    Mothers and Children Support International

    User Rating: 4

    Listening to SWOT help me to understand my weakness, strength, opportunities, and target in order to succeed. I particularly appreciate how SWOT challenged me to understand what is holding me back, help me to embrace the internal and external threat and work at what my organization need to succeed. We have struggled therefore, SWOT is a wonderful tool of training and encouragement to pursue the purpose of the organization. Thank you.

    Reply

  10. Denice Ryan

    Ambergris Caye Elementary School

    User Rating: 4

    I am using SWOT to help develop a self assessment for our team of teachers. By having each teacher do a personal SWOT analysis based on their own observations of both personal and organizational strengths and weaknesses we will better understand the opportunities and the barriers we face as an organization. Additionally, this will help each team member evaluate their own strengths and weaknesses and develop an action plan with strategies as to how they personally can improve. Collectively we will then all develop an action plan for the school with input from all members of the team’s input.

    Reply

  11. Stephanie

    User Rating: 4

    Found this refresher in it useful. The SWOT analysis is clear and quick way to prioritize your goals while keeping in mind what you have available

    Reply

  12. vani purohit

    RAPID

    User Rating: 1

    This tool really help us fair thinking and analysing our work. Not just once but periodically we need to do swot for improving in understanding from all perspective.
    Thank you for introducing me.

    Reply

  13. Shweta Chari

    Toybank

    User Rating: 5

    It was an excellent exercise and an eye opener.

    Reply

  14. Riene Tagupa

    Children's Joy Foundation, Inc.

    User Rating: 4

    Yes SWOT is an important tool that has been used by planners in planning especially for long term plan. It is very important that we are aware of our environment to consider our strengths, weaknesses, opportunities and threats that will affect the implementation of a plan and the attainment of our goals in general.

    Reply

  15. Angelia Lane

    Ya'axche Conservation Trust

    User Rating: 5

    I use the SWOT analysis tool in many aspects of my work, but one unique way is using it with local indigenous farmers in Belize. Instead of having the grid, we’ve designed a tree, where different aspects of the tree represent the 4 different components of the SWOT analysis. This makes a more complex tool easier for farmers to relate to and understand.

    Reply

  16. Aditi Kishore

    Aarohi

    User Rating: 4

    Got me thinking. Strengths and weakness difficult to analyse.

    Reply

  17. Anastasiya

    13229

    User Rating: 5

    It is always a good but may be sad experience to do the SWOT analysis and to see where your organization is. thank you for providing this opportunity again and again!

    Reply

  18. Madeline Townsend

    Conservation Volunteers Australia

    User Rating: 5

    Very useful explanation and tools, thank you

    Reply

  19. MASTORA Bakhiet

    Darfur Women Network,INC.

    User Rating: 5

    The weakness and threat are clear to be determined,but to resolve them is challenging. However, the most important is that how can I keep the strength and grape the opportunity?

    Reply

  20. Elaine McLevie

    Episcopal Refugee Network of San Diego

    User Rating: 4

    We have used the SWOT for the past 4 years at our Board retreats to find out where our changes of direction need to be. We also used it to look at a program that women in our refugee groups came together to ask us to begin for them. A group of 20 women met with me to explain that the ESL classes that were provided for them by the County had two major drawbacks. 1. The emphasis was all on spoken English and they had no practice in reading and writing. 2. The majority of the students were Spanish speakers, and there was no assistance provided for speakers of other languages. In fact 5 of them reported that when they asked a question in English, it was usually answered in Spanish, which did not help. They asked for specific classes like the ones we provide for refugee children, for them. We explored with them, when such a class could be arranged to accommodate as many of them as possible and they agreed that Saturday mornings would be ideal.
    An actual Saturday was chosen for the class to begin, but many called in to say their work schedules had been changed and they could not come. After much consultation with the original group, and with the outreach workers who were trying hard to meet a critical need so that the ladies could become more employable, we made an exploratory beginning with one student at a time. We had hoped to train three of the original group, to use one of the effective computer courses for children,using lap tops at our office. Then we hoped they would go out and spread the word about what they were learning, and how much fun it was. But each had a very specific reason for learning English. What they really wanted was to practice and learn with someone whose first language was English and at the same time either work together with the instructor, to get ready to pass the citizenship test, or to get ready to work in a particular setting. That meant a more one on one approach. The volunteer who had wanted to try the computer approach, now switched to announcing that she would meet with ladies wanting to improve their English skills, at a time that an outreach worker could provide transport for one or more ladies, and that the volunteer could get to the office for an hour and a half. The ladies who had a very clear idea about why they wanted to learn English quickly adapted to this system, and it worked well, because changes in work schedules could be accommodated, and the students could ask specific questions that were meaningful to them, and progress faster than if they had to wait for others to practice what they already knew. Now we are ready to recruit several new tutors with experience in job placement and/or preparation for citizenship tests, so that we can expand the number of students, and provide some of the sessions in the homes of ladies who cannot get to our office without transport.

    The original volunteer prepared 6 ladies for successful citizenship tests, and has taught them and three others to read and write, each at her own level. The rise in self confidence of these students shows in the sparkle in their eyes, and their enthusiasm to continue learning. Now we can spread the word about what a difference learning to read and write makes. And we have a joyful job to do, finding the tutors to make it happen for as many as we can. We now know that helping the ladies in the refugee community define more deliberately just what they really want, is the most important part of the process. And we are reassured that asking refugee women who have never had a formal education, to be in a class, is not the best way to help them to develop their English skills.

    Reply

  21. Donna Campbell

    Aravind Eye Foundation

    User Rating: 3

    Useful, easy-to-understand, although some of the quiz language was confusing. Would be better in a group setting.

    Reply

  22. Guillermo Donaire

    Sumando Manos Foundaton

    User Rating: 5

    helpful to assess current situation, risk and barriers, as well opportunities. Having listed all point allows us to outline a more robust project plan.

    Reply

  23. David

    Green-Kenya

    User Rating: 4

    This is the first time i am going through the developing impact and you, and it has just opened my eyes wider. It has poked some discussion points with my team especially as the year in coming to an end. This impact is the best way to analyze your program and the impact honestly. This is they way to go for us as an Organization in the next year. Thank you

    Reply

  24. Binod Ghimire

    Volunteers Community Nepal

    User Rating: 5

    Very useful so that we can enhance better understanding of the overall environment of the project.

    Reply

  25. Sibu George

    Hope

    User Rating: 3

    It’s really a time for the organisation to work or overlook into the fears and treats. It was quite useful and really feel like working on this.

    Reply

  26. DR.Asif Mahmood jah

    Customs Health care Society

    User Rating: 5

    SWOT analysis guide is very useful,informative,fruitful and applicable to any NGO intending to benefit from the opportunities by identifying the weaknesses, shedding away the threats and finally utilizing the strengths to move forward.

    Reply

  27. Tony Sewell

    User Rating: 3

    i really found this useful. We are going through major changes in my charity as we seek to scale – up our business. This has helped me
    to remember our core strengths as an organisation, Great tool.

    Reply

  28. Vena

    Foundation for Life

    User Rating: 4

    It is useful tool that helps to guide us in analysing our situation in an objective way

    Reply

  29. Marcos Antonio Candido Carvalho

    Centro Projeto Axé

    User Rating: 5

    I find this a very useful tool. Every year we start our work at Projeto Axé evaluating and planning. For five days, 8 hours/day we all sit together to decide how we are going to proceed with our projects. Intuitively, we have been using this questions proposed by SWOT. However, by watching this video our intuitive process we become more organized next year. The concrete examples were really great.

    Reply

  30. Chandrashekhar Ramchandran

    User Rating: 4

    Very good tool to analyze impact of charity

    Reply

  31. Nqobile

    The Forum for African Women Educationalists Zimbabwe (FAWEZI)

    User Rating: 5

    This SWOT analysis tool has been eye opening. It has been simplified creating a platform for easy understanding and use. While viewing i was able to analyse our organisations SWOT .

    Reply

  32. Jennifer

    Central Asia Institute

    User Rating: 5

    This is a nice tool to self-reflect and give new perspective to a team and roles.

    Reply

  33. gwel

    User Rating: 4

    Important for strategic planning and to get thinking about our weaknesses and how to address them!

    Reply

  34. Bernard Makachia

    FOUNDATION KARIBU TANZANIA

    User Rating: 3

    this SWOT analysis has been very helpful in focusing our activities. as a result we have scaled down and prioritized what we are good at (strength) which is to rescue domestically tortured children, medical care and reintegration. initially we were scattered all over the place by doing activities that other organizations and the local government could easily undertake.Our uniqueness is is running the first and only rescue centre in our region.

    Reply

  35. IRENE MBOA

    irene.mboa@handinhandea.org

    User Rating: 5

    This is such a good insight. We use it every other time unknowingly; when put down on paper and thought through, its the best method to determine why I am getting stuck is some areas and more specifically for purposes of GG fundraising! Thank you.

    Reply

  36. Tatiana

    User Rating: 5

    Learning the SWOT analysis was very useful as I did not knew about it before. It can help me change my way of thinking on any new initiative that our NGO starts.

    Reply

  37. Maria Isabel

    CRAN

    User Rating: 4

    Very useful explanation and tools, thank you so much!!

    Reply

  38. Jane Segleau

    ASIREA

    User Rating: 1

    The swot analysis is a reminder of what is really important. Where the real pitfalls are. When I write about our strengths I wrote many good words that can help me later describe our work- sometimes its hard to describe our positive aspects in a humble way! The treats remind me of the things I really have to watch out for and actions I should take to prevent negative situations.

    I did not know how to print out the square though so I just did it in my notebook which is fine-Jane

    Reply

  39. Karen Wienberg

    Little Footprints Big Steps International Development Org

    User Rating: 4

    The Board Directors will be having an in-person meeting next month to review and revise our Strategic Plan for our work in Haiti. We will definitely be using SWOT as a key part of that process. Thank you.

    Reply

  40. Mary Mutuku

    Poverty Eradication Network

    User Rating: 5

    This exercise has extremely brought deeper understanding of my organizational internal and external environments. It has brought a new dimension of looking at the various aspects affecting our organization both positively and negatively
    I have also gone further to analyze the target community’s situational analysis and shared with their representatives enhance ownership and proper understanding from both ends
    I now understand which areas as an organization need to improve on and the others that require an immediate solutions to prevent to enhance our performance, competence and relevance
    The inputs from the community representatives brought a deeper understanding of its situational analysis and brought more light on what need to be undertaken to total transform it from its undesirable state
    It is now evident that organizations as well as individuals need to undertake their situational analysis often to keep on track. Though the tool requires wide consultations, it brings out the exact picture of an organization

    Reply

  41. Sann Jali

    Foundation for Youth Empowerment

    User Rating: 2

    Lets help our girls realize their full potential in life. Lets give them more opportunities and chances they deserve.

    Reply

    • Sann Jali

      Foundation for Youth Empowerment

      User Rating: 4

      This tool is very good especially when it comes to effective implementation of projects. Without SWOT analysis we can not know our challenges, opportunities and the strength we have so as to forge ahead.

      Reply

      • Sann Jali

        Foundation for Youth Empowerment

        User Rating: 5

        This tool is vital for it helps to change the way we do things and the way we want it to be.

        Reply

  42. Sann Jali

    Foundation for Youth Empowerment

    User Rating: 5

    Very easy to understand, analyze, implement, follow and even go about it.

    Reply

  43. Sann Jali

    Foundation for Youth Empowerment

    User Rating: 5

    Without this SWOT analyisis it is difficult for one to know what actually are ones streingth, the weaknesses, incredible opportunities which are out there and know how to deal with the threats.

    Reply

  44. Nubia Mesquita

    Associação para Restauração do Homem

    User Rating: 3

    The SWOT analysis is very important and necessary to give as ageneral view either from an internal perspective and also from an external one.

    Reply

  45. Nubia Mesquita

    User Rating: 3

    This tool is very important because we can map all the positive and negative points from an internal perspective and aso external. It help us visualise from different perspectives our situation, and develop better targets.

    Reply

  46. Tom Stein

    BonZeb, Inc

    User Rating: 2

    This is a good tool for doing a annual evaluation or reevaluation on your organizational goals, services and programs. It is also a good tool for orientation to new board members and staff.

    Reply

  47. Eric Komla Amedjakou

    Giving Life Nature Volunteer

    User Rating: 5

    I did my SWOT Analysis to analyse my nonprofit’s strengths, weaknesses, opportunities, and threats. I found that one of the major external threats to my organization is the conservative nature of Ghana.
    Our vision is to provide Ghana, especially environmental degraded communities with self-sustainable environment to live a healthy and comfortable life. Giving Life Nature Volunteer works in partnership with affiliated organisation’s.
    The organization has educated a lot of schools, and communities in rural areas about environmental protection. People have benefited from the samples of seminars held in various places. On 19 November, 2016 the organization launched a project at West End University College
    Duded “1 MILLION TREE PLANTING AND WASTE MANAGEMENT CAMPAIGN” ; which was published in a news paper called Daily Graphic in Ghana on 17 November,2016. (The publication and some pictures of the successful launching program can be find in organization website http://www.gilinavoghana.org. The launching was about tree planting and proper waste management.
    Since Giving Life Nature Volunteer’s mission is to encourage, support and provide activities which promote environmental sustainability in environmental degraded communities in Ghana, we have planted some seeds at Tuba in the Ga South Municipality.
    The organization has been implementing environmental activity projects such as distilling choked gutters, clearing of bushes and also engaging in National Sanitation projects since its establishment. It has experience in community mobilization, information sharing and education.
    The organization has a lot difficult in implementation of the projects due to our weather condition and children are involve.Since it is about environment and it is non lucrative activities it does not attract local donors and the organization faces a lot of challenges by financing this local projects in our community.
    Our previous project is same as this project and we are certain that the project at hand will bring about great benefits to individuals in rural communities and Ghana.

    Reply

  48. Anthony

    Alice Nursing Home

    User Rating: 5

    After applying the SWOT analysis tool on our organization, a new paradigm shift/level emerged that improved our market position and new confidence to face the future.

    Reply

  49. Bridgita

    Grandsons of Abraham

    User Rating: 5

    Very helpful indeed. Will apply the tool to my organization and individual projects and recommend it to my colleagues and partners.

    Reply

  50. sakena yacoobi

    afghan institute of learning

    User Rating: 4

    This was a very helpful reminder of what to consider when analyzing an issue or problem or new project.

    Reply

  51. Akhila Vuntla

    Director

    User Rating: 4

    **** Very resourceful! We see many advantages in the system!

    Reply

  52. Matilda Benson Mensah

    The All Trust Foundation

    User Rating: 3

    The slot is a very useful tool to study and one has to go through it carefully to understand what is all about ,it makes you understand where you fit and does not fit .

    Reply

  53. Shalini

    Udayan Care

    User Rating: 3

    I learnt a lot from Swot Analysis.. Just because of SWOT i am able to manage and focus on my specific task so that i and my organisation can achieve e deadline.

    Reply

  54. Lok Meas

    TPO

    User Rating: 3

    I have learned about SWOT analysis, it is very good guide to help in setting clear goal and planing.

    Reply

  55. Tatiana Tijerino

    Un Mundo

    User Rating: 4

    It is good tools. The questions provided for reflections are well developed.

    Reply

  56. Sunayana Chatrapathy

    Makkala Jagriti

    User Rating: 5

    SWOT is really useful in reflecting and understanding our Organization and paving the way forward. We have always found it helpful during our annual planning where we look to leverage on our strengths and work on our weaknesses. This process is useful not only during planning , but also whenever we want to critically analyse any of our projects

    Reply

  57. Solomon Asuquo

    African Girls Empowerment Network

    User Rating: 3

    By watching this video on SWOT analysis, I have realized how importance it is to analyse the strength, weakness, opportunity and Threat of my organization

    Reply

  58. Dr.J.Tagore Derose

    Chevalier J.L.P Roche Victoria KSG Memorial Trust Society

    User Rating: 4

    After Seeing this video of SWOT analysis .I Able to learn so many things. the SWOT guide looks useful and tuned to the social innovation context. I take a note on it and will work out this in forth upcoming things

    Reply

  59. Alhassan Baba

    Grameen Ghana

    User Rating: 5

    SWOT analysis tool has really helped our organization in identifying and doing a critical self introspection, there by identifying our strengths and weaknesses , the weaknesses identified serves as breeding grounds that unearthed opportunities and strengths for future planning. The information is indeed useful for planning, implementation and for monitoring &evaluation of projects/programs. Thanks!

    Reply

  60. Dr Bhushan Punani

    Blind People's Association

    User Rating: 5

    The tool is very useful to understand Strength and Weakness of the organization. It also teaches how to see opportunities and threats for the organization. This will help us to design comprehensive plan of our organization which will focus on utilizing strengths, and reducing weakness, and tapping opprtunities, and converting threats into strength.

    Reply

  61. Sarah

    Nourish

    User Rating: 4

    this was a really user-friendly and simple guide and made the idea of doing a SWOT analysis alot less daunting.

    Reply

  62. Tasneem

    Ahmedabad Women's Action Group

    User Rating: 4

    It was an enlightening experience. The video is a useful guide for beginners as well as for those organisations or projects that find themselves stagnant.

    Reply

  63. Yoana Stoyanova

    Ideas Factory Association

    User Rating: 4

    Going through the whole SWOT analysis with our Baba Residence project, we actually managed to realize a few contradictions in the public identity of the project, which we weren\t realizing before that. It helped us to better realize how to come up with more integrate and clear overall message. But there’s more to be discovered when it comes to evaluating the scope of threats.
    Thank you.

    Reply

  64. Ana Marcelino

    World Rehabilitation Fund, Inc.

    User Rating: 5

    Great tools.

    Reply